Foresight into the valley since time immemorial and for generations for human and nature

The KRAFTalm has been home to the Hölzl family for over 111 years. The alpine inn above the small village of Itter in the Brixental valley has always been known for its panoramic view of the valley and that of its hosts for human and nature. Four generations managed the alpine pastures, farm and inn. For two years now, the fifth generation, the sisters Marion and Evelyn, have been continuing the history of the KRAFTalm. "The future brings change" is the credo. With traditional values, at the original location, in a new form.

Impressive views and casual glamour

What has remained is the unobstructed view of the outstanding mountain world between the Kitzbühel Alps and Wilder Kaiser, the mountain freshness of meadows and alpine pastures and the hosts' attachment to the region, to nature and to their guests. "We have completely redesigned the structural concept and thus created a place of modern cosiness," says owner Marion Hölzl. From winter 2020/21, the KRAFTalm will have a total of 29 lovingly designed rooms, lofts and suites, a cosy spa area including an infinity panorama pool, seminar rooms, cosy Alpine parlours and a spacious sun terrace. "What gives our Boutique-Alm soul are our values, which we have been living for generations." This special energy can be felt on the KRAFTalm not only in the walls, floors and rooms, but also when you meet the Hölzl family.

Evelyns alpine culinary

The new culinary orientation bears the signature of Evelyn Hölzl. The 25-year-old combines her masterly skills, learned from some of the best chefs in Austria, with her passion for the pleasures of alpine cuisine. Down-to-earth, smart - Evelyn continues to develop traditional recipes from Austria and family secrets from Omi Greti and spices them with a touch of zeitgeist. Only selected ingredients are used for these recipes and, as far as possible, they come directly from the region. Traditional highlights and innovative dishes are served during the day, in the evening Evelyn creates a home-style dinner for the overnight guests.

Ski-In – Ski-Out

It is something very special to make the first tracks in the fresh snow in the early morning. The KRAFTalm is an excellent starting point in one of the most extensive ski areas in the world, the SkiWelt Wilder Kaiser - Brixental. From here you can reach 90 lifts and cable cars on 284 kilometres of slopes. The newly built 10-seater Salvista cable car takes its guests from the valley station in Itter directly to the KRAFTalm. From here, the best way to start is with a cosy mountain breakfast in the Boutique-Alm.

Dates & Figures

  • 29 detailed rooms and suites
  • family run in 5th generation
  • Skihut and alpine hotel
  • directly at the middle station of the new Salvista gondola
  • Ski In - Ski Out
  • relaxed alpine cuisine during the day, multi-course dinner in the evening
  • Alm.Wellness with infinity pool and panorama sauna with imperial view

Consistent, then and now
1909 Purchase of KRAFTalm through Family Stöckl
1968 Expansion of the new restaurant and accommodation
1992 Extension of the guest rooms on the 2nd floor
1998 Extension of the guest rooms on the first floor
2000 Renovation of the kitchen and self-service area
2000 Extension of the guest rooms by the Jakob - Stube
2017 Takeover of the KRAFTalm by Marion Hölzl
2019 complete demolition and new construction of the KRAFTalm
2020 Completion and opening of the new KRAFTalm

Marion Hölzl
M: +43 664 5577477

Familie Hölzl
Barmerberg 24
6305 Itter
+43 5332 75153

More press releases

  • Familie Hölzl | Foto: Defranceso
    Familie Hölzl | Foto: Defranceso
  • Die Kraftalm mitten in der Skiwelt Wilder Kaiser Brixental
| Foto: Defrancesco
    Die Kraftalm mitten in der Skiwelt Wilder Kaiser Brixental | Foto: Defrancesco
  • Detailreiche Verbindung aus Altholz und Naturmaterialien
    Detailreiche Verbindung aus Altholz und Naturmaterialien
  • Zimmer und Suiten im hochwertigen Alpinstil
    Zimmer und Suiten im hochwertigen Alpinstil
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